CleanSlate Kendal is a newly founded domestic and commercial cleaning company owned by Matthew Blamire. Serving homes, Airbnbs, and local businesses in and around Kendal, CleanSlate needed a professional online presence that would instill trust, reflect the quality of their services, and — most importantly — make it simple for customers to book a clean without back-and-forth phone calls or emails.

That’s where JDC Digital came in.

The Challenge

As a new business, CleanSlate Kendal had no existing digital footprint. Our challenge was to create a modern, mobile-friendly, and conversion-optimised website from the ground up — including branding, logo design, and an advanced online booking system.

The key objective?
Make booking a cleaning service as easy and intuitive as ordering a takeaway.

Our Solution

We built a custom WordPress website, combining clean, contemporary design with robust back-end functionality. A core component of the build was a feature-rich booking system, a PHP-based plugin we integrated directly into the WordPress site.

Key Booking Features:

• Multiple services with individual pricing

• Add-ons and extras for upselling

• Support for multiple employees and locations

• Discount codes and promotions

• Flexible payment options

• Seamless Outlook calendar sync for real-time scheduling

• User-friendly admin panel for easy management

Unlike many small service businesses that rely on contact forms or third-party links, CleanSlate's customers can now book a cleaner in just a few clicks, anytime, from any device.

Branding & Visual Identity

In addition to the website, we created a full visual identity for CleanSlate Kendal, including:

• Logo design

• Brand color palette

• Typography and design assets

The end result is a cohesive brand that looks trustworthy, local, and modern — exactly what a new cleaning business needs to stand out in a competitive market.

Agile Collaboration

We followed an agile, collaborative approach — working closely with Matthew throughout the project. Regular check-ins and feedback loops ensured the site was aligned with his vision and business goals at every stage.

The Results

As the site has only recently launched, performance metrics are still being gathered. However, early feedback from users has been overwhelmingly positive, especially around the ease of use of the booking system — a major differentiator in the cleaning industry.

Looking Ahead

The foundation is now set for future growth. As CleanSlate Kendal begins to scale, their website is fully equipped to support increasing demand and expand services. There is also ample opportunity for future SEO campaigns, content marketing, and customer engagement.

Want a Booking System Like This for Your Service Business?

At JDC Digital, we help local service providers like cleaners, tradespeople, and wellness professionals streamline their operations and grow online.

Whether you're launching a new business or upgrading your existing website, we can help you stand out — and get booked.

👉 Get in touch with us today to discuss your project.